Audience Media Pack

I researched into reader profiles to gather information about the target audiences for specific magazines and to see what they are interested in in particular magazines that are of a similar music genre to mine. This will help me when I am planning my magazine, as I will consider my features and design to appeal to them. Unfortunately, I could not find an effective reader profile that was the same as my genre, therefore I used NME as although this genre is mainly Indie, it also features many artists who are also alternative rock and would also feature in my magazine, such as the Arctic Monkeys.

Reader profile of NME magazine

 

Example of NME magazine coverr

This is the reader profile for NME magazine. The statistics show that this magazine targets a lot more males as it 74% males to 26% females, with the median age being around 23, with 42% of them being students. Therefore features that are shown on the reader profile appeal to this specific target audience, such as the cars, alcohol, hair gel, other brands and various technologies. This also implies that NME uses technology and suggests that there will be a website as well. Furthermore, this shows that NME always think about the products they will advertise in their magazine, to attract this audience. This reader profile gives reliable information and is trustworthy; such as the NME logo is used, showing it has been made by the producer of the magazine and Bauer media group, therefore providing true and accurate information. This reader profile tells tells the viewer who the magazine's audience is, how many people read it and what they think of it. The layout of the profile is well structured and organised, creating it to look professional and suggests that the magazine is also like this.

Why I researched NME magazine:
I decided to research NME magazine because it features different music artists on every magazine issue, that are currently popular in the industry; this provides a change and offers something new in every magazine for the reader. As well as the music genre for the magazine is indie/rock, this is a similar genre that my magazine is, therefore the information researched will be relevant, to my magazine. 

About NME:
'New Musical Express' is a very popular music magazine in the UK, and has won several awards, such as 'best front cover of the year'. The editor of the magazine is Mike Williams. The magazine is published every month and was first published in March 1952. The publisher of the magazine is IPC media.