The double page spread features an extra large image of the artist Lady Gaga, who's image dominates a whole page. This stands out, letting the audience identify who the magazine is about. It is eye catching and effective because if the reader was flicking through the magazine, he image would attract their attention and they would know immediately who the magazine is about. The colour scheme: red, black and white from the contents page and front cover, is continued on the double page spread. This double page spread also breaks conventions, such as not featuring pull quotes from the article. This connotes a sense of rebellion, which represents the rebellious side to the magazine. As well, the only masthead featured on the spread just says, "lady GAGA", this is effective because it shows that just b the audience reading her name, it will persuade them to read the article.
Ideology -
Q magazine promotes music artists who are popular rock artists. It aims to be the UK's biggest music magazine, that promotes current popular/rock artists. Q magazine's audience is 70% male and 30% female, therefore the magazine will need to feature artists that appeal to them, and articles and interviews, that they will be interested in. The double page spread appears very professional and aesthetically pleasing, because of the neat layout and house style. Therefore, this will attract the reader and persuade them to read the article.
Institution -
Q magazine is a popular/rock magazine published monthly in the United Kingdom. Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs — then still a new technology. Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and Printing. In the early years, the magazine was sub-titled "The modern guide to music and more". The magazine has an extensive review section, featuring: new releases (music), reissus (music), music compilations, film and live concert reviews, as well as radio and television reviews. It uses a star-rating system from one to five stars; indeed, the rating an album receives in Q is often added to print and television advertising for the album in the UK and Ireland. It also compiles a list of approximately eight albums, which it classes as the best new releases of the last three months. Much of the magazine is devoted to interviews with popular/rock musical artists.
Audience -
Q magazine is a rock/pop music magazine and so appeals to people who like rock/pop music. The target audience is for teenagers and young adults, aged between 15-25 years old. This is because this specific target audience who are most likely to be interested in this magazine genre, or go to concerts and festivals related to this music style. As well, this age group will easily recognise who the artists are that feature in the magazine, than an older or younger audience. Seen as this target audience will feature young people who will most likely be students, the price of the magazine would have to be relatively cheap. This is due to this target audience, being stereotypically with either no jobs or on minimum wage, so they wouldn't be able to afford expensive magazines.
Representation -
The double page spread is about the artist Lady Gaga, therefore the magazine is promoting her and her new album. The image of her is black and white, which matches the colour theme of the magazine; this links the main age on the spread to the article.
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