I chose this image as my double page spread, because it matches with my front page cover and contents page, from the NME magazine. In addition, the genre of the magazine it was taken from is Rock, which is a similar genre of my magazine.
Language -
There is a large main image of the feature artist, on the right hand page. This allows the image to stand out and be the dominant feature on the double page spread, therefore letting the reader know, who the article is about. Furthermore, as the main image is in bright and stands out from the rest of the features, the main image becomes very eye-catching and attracts the readers attention to the article. The colour scheme of red, black and white is continued onto this page, highlighting import text, so that it stands out. This shows a continuous house style throughout the magazine. It also uses direct quotations from the article in larger text and placed around the main image, this is used because the publisher feels it is the most important part of the text, so therefore, will entice the reader to read the full article. The large heading promotes the artist, and is persuading the reader to read the article.
Ideology -
The NME magazine features popular artists, who are currently or are expected to be in the charts. So because Lily Allen is featured across a double pages spread, the magazine is promoting her as an artist and her music. The spread appears very aesthetically pleasing and professional, because of the organised layout and the house style. Therefore, this will attract the readers attention and persuade them to read the article.
Institution -
New Musical Express, popularly known by the acronym NME, created by Theodore Ingham, is a UK weekly pop/rock music journalism publication, published since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s and 90s, changing from newsprint in 1998. It was the first British paper to include a singles chart, in 14 November 1952 edition. In the 1970s it became the best-selling British music newspaper. During the period 1972 to 1976, it was particularly associated with gonzo journalism (self-involved reporting), then became closely associated with punk rock through the writing of Tony Parsons. The magazine is distributed by IPC media.
Information taken from http://www.wikipedia.org/wiki/NME_(magazine)
Audience -
The target audience for the music magazine would be for a younger audience, mainly teenagers between the ages of 12-20 because the magazine purpose is to advertise and promote the music which would be aimed at that age range. Therefore, an older audience wouldn't be interested in that music genre. Also the magazine is aimed for anyone that is interested in the 'rock' genre. Furthermore, the main artist on the double page spread, would appeal to this age group, therefore the double page spread, will attract their attention.
Representation -
The article on this double page spread, talks about Lily Allen and her newly released album. Because she is presented on a double page spread, the magazine is promoting her and her music, by grasping the audience's attention, to read the article. The colour of the text is subtle compared to the main image, this allows the artist to dominate the pages.
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