The text all around the cover is presented in a colour theme, consisting of red, black, blue and white.These colours contrast well with the light background and help the text to stand out, so the audience can easily read it. It is also presents the front cover to appear professional and well organised, this will appear aesthetically pleasing to the reader.The masthead is 'NME' which is the acronym for ' New Musical express', this shows that just because the masthead is just of the acronym, it is a popular magazine and the audience is expected to know what the magazine is. In addition, the masthead is large and red, which is the same as the main artists name 'Arctic Monkeys' , this highlights who the main artist is and allows it stand out, this connotes that the band 'Arctic Monkeys' are huge and stand out in the music industry. Although part of the masthead is covered by the main image, you can still easily identify what the masthead says, due to it being a popular brand and the masthead being easily recognisable. All of the cover lines displayed on the front cover, relate to the music magazine and the music genre. For example the cover lines include other artists that relate to the Rock genre, such as "Frank Turner destroys Wembley". This is effective because it promotes an artist who relates to the magazine. The medium close-up used for the main image of the main band member, Alex Turner, allows him to stand out on the magazine, as the image takes up two thirds of the cover. This helps the reader identify who the main artist on the magazine is and will persuade them to read the magazine. Moreover, the main title 'The record that changed my life' situated under the main image, persuades the reader to read the magazine as it is promoting Alex Turner and Arctic monkeys.
Ideology -
The ideology of this magazine is to attract the audiences attention and persuade them to buy the magazine, because of how the front cover appears. The front cover is to appear to suit the music genre of the magazine being 'rock' and help the audience identify this. The layout of the front cover appeals to a young, mixed-gender target audience, who would also be interested in the music genre of 'rock'. This is presented by the main image being an artist who is very popular in the alternative rock music genre, so will therefore appeal to the audience. Furthermore, as Alex Turner is young, this can mirror the target audience as they will feel that they can relate to him and the magazine. In addition, because the colour scheme is mainly red, white and black, this symbolises the rock genre, because the colour red connotes danger and black connotes a darker side of music. However, if the genre of the music magazine was different, for example, a pop music magazine, then the conventions and layout of the front cover would change. For instance, the colour scheme wouldn't be dark colours; instead it would be bright and girly colours. In addition, the main image would be of a different artist or band and would feature different iconography, such as flowers and hearts.
Institution -
New Musical Express, popularly known by the acronym NME, created by Theodore Ingham, is a UK weekly pop/rock music journalism publication, published since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s and 90s, changing from the newsprint in 1998. it was the first British paper to include a singles chart, in the 14th November 1952 edition. In the 1970s it became the best-selling British music newspaper.
Audience - The target audience for the music magazine would be for a younger audience, mainly teenagers between the ages of 12-25 because the magazine purpose is to advertise and promote the music genre of rock, with artists that more of a younger audience would know. Therefore, an older audience wouldn't be interested in that music genre. Also the magazine is aimed for anyone that is interested in the 'rock' music genre. Furthermore, the main artist of the front cover, would appeal to this age group, therefore the front cover will attract their attention. In addition, the cover lines also relate to this specific target audience, for example the cover line "All the free gigs" this would interest a young audience who is is a game that the target audience can relate to and attract their attention. Moreover, the magazine would appeal more to a female audience, rather than male, because of the girly conventions; such as the pink background and flowers on the main image, which are girly. Compared to if the target audience was aimed at an older audience, the colour scheme and layout would appear more subtle and the artist used, would be an artist they would recognise and relate too; therefore the music genre of the magazine would also change.
Representation -
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