Q3: What kind of media institution might distribute your media product and why?

Media Institutions by rubymoore08x on GoAnimate

Bauer Media:
Bauer media is a division of the Bauer Media Group, Europe's largest privately owned publishing Group. The group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations, demonstrating that they are a global company. It is a multi-platform UK based media group which is widely recognised and rewarded as being industry innovators.
I think Bauer media would be effective distributors because they have a lot of experience in the industry and are very popular. Therefore they will promote my magazine well and create a positive reputation for my magazine.
 In addition there slogan  'we think Popular' shows that they are seen as a very popular institution and distribute to a large population and shows that their primary purpose is to be popular, so this is essential for distributing my magazine.

These are some of the brands that the Baeur media group cover distribute. This appeals to me as they cover several existing products which I used as influences for my own magazine such as Q. As magazines such as Q and Kerrang are very popular magazines worldwide, this shows that Bauer are a successful institution.

With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher they engage with 26 million UK adults - almost two thirds of UK women and 42% of men. They also have an award winning portfolio of websites which reach over 25 millions users globally every month. They are committed to working in partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service, innovation and creativity. 

I think that IPC Media would be a good institution to distribute my magazine because they have a huge fan base and reach their target audience in many different formats. Therefore my magazine would be accessible across the globe and a widespread of individuals. 

Here are some of the brands that IPC media group distribute. They do cover various popular music magazines such as NME. This shows they have experience working with top music brands and have dominance within the market. 

Chosen Media Institution:

The media Group that I have decided to choose for my magazine and to distribute my products is Bauer media. I decided on this because of their experience with other existing products such as Q which my magazine was influence from.  In addition, I think my products would fit in with other existing products. 

Here I have placed my magazine amongst other Bauer existing products to compare. When putting the magazines side by side, I think that my magazine cover fits in well with the others and the Bauer media style, and as the existing magazines are very successful I think Muse would be able to achieve the same, with Bauer media being its institution. The only problem that I would face would be the tough competition between these other successful products, but at least my product would be distributed globally and gather a wide fan base.

How I want my product to be distributed:

In relation to the distribution of my media product, I would like product to be made very accessible so that it can reach a widespread audience and introduces a lot more people to it. In addition, the most popular magazines of the current society are also available on portable devices and technology as well as hard copies, therefore I would like my product to also be distributed digitally as there has also been an increase in proliferation and convergence. 

For example, all of the mainstream music magazines also have a website for members of the audience to access. This is very effective when communicating with the public audience as people from all over the globe can access their websites, shown in the screenshots below.

However, as some of the audience still purchase products physically, I would want my products to be distributed to leading supermarkets, as a majority of people will shop in these places, and will so therefore come across my products and easily be able to access them.